威瑞森 Talks High-Res Unicast Delivery at CES
拉斯维加斯- - - - - -“People have been wanting a new way to consume online media for 15 years, 自从互联网诞生以来,” says David Rips president of digital media services at 威瑞森.
If Rips sounds enthusiastic these days, its because his division is in the middle of releasing its years-in-the-making unicast delivery platform for high-quality, 大型娱乐文件.
“We’ll be able to deliver to any device on any network true unicast high-res streaming,” 撕裂说.
The internet wasn’t designed for wideband communications, 撕裂了, and would crash under the weight of a unicast distribution system (where large files are sent to single users). What content creators, studios, and 出版商 need, he says, is an alternative to the web.
“The only way to avoid using the internet is to design a different type of net,” 撕裂说.
三年半以前, 威瑞森 started designing such a system, 说撕裂, and two years about it began the creation, isolating a piece of its IP backbone for high-speed transactions.
“我们将只是一个推动者,里普斯说。, describing 威瑞森’s businesslike approach to the platform, 威瑞森数字媒体服务. 威瑞森将获取内容, create all the necessary variations to stream it to every device and platform, 然后将其流式传输给收件人. Underscoring that businesslike approach, Rips refers to file variations as “SKUs” and calls the whole workflow “pick, 包, 和船舶.”
One section of 威瑞森数字媒体服务–Digital Content Distribution Service–began operations in the fall of 2011, allowing content owners and creators to deliver large files to retailers. 第二部分:Unicast Content Delivery Services–will bring files directly to customers. This part will roll out in two phases this year, first with video-on-demand and then with live video.
It’s the network that makes 威瑞森 able to offer unicast delivery of high-quality longform files. Two data centers store the files, pushing them out to 20 to 25 edge centers in the U.S. All the nodes are connected in a mesh, and the system will be able to handle tens of millions of unicast streams. The result will give content owners a way to distinguish premium content offerings, providing instant access to high-quality new releases. It’s a level of quality Rips believes consumers will be willing to pay for.
The platform’s edge centers are located differently than with a content delivery network (CDN). Placing them close to the consumers won’t work for unicast delivery, 撕裂说, so they’re back behind the peering points.
The last mile of delivery is out of 威瑞森’s hands, and Rips notes that content may occasionally need to be downscaled for delivery. That won’t happen for 威瑞森 FIOS and LTE customers, he notes wryly.
While Rips doesn’t have permission to mention customers by name, he said the platform already has over 30 signed agreements from some of the largest media companies, 电影制片厂, 出版商, 和零售商.
对于内容创作者, it’s a cost-effective system for delivering large files, one that includes third-party dynamic ad insertion, 推荐引擎, 和数字版权管理. For customers its fast access to high-quality content, 可以在任何设备上工作, and that remembers a viewer’s place between viewings. It’s all part of building tomorrow’s more sophisticated digital merchandising environment, 撕裂说.
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