Enhanced API Lets Clients Bundle 编码.com服务
Thanks to just-announced improvements to 编码.com's application programming interface (API), clients can now bundle the online encoding company's services into their own offerings. Vzaar, 创作, Cisco Eos, and Giant Realm are early adopters of the new service.
而编码.com's API has been available to clients for a year-and-a-half, the enhancements allow clients to fully integrate the company's tools into their own offerings and deliver 编码.com's transcoding services to their own customers. These "sub-users" can create an 编码.com account and participate in the company's 30-day trial, all within the host company's interface.
Clients can then track the encoding and transcoding usage of their individual sub-users in real time, and bill then accordingly. 编码.com's clients have different billing methods, says 编码.com's president Jeff Malkin, so the API is flexible.
What this means for 编码.com clients is that they can offer encoding and transcoding services without building their own tools, and they can be sure they're offering access to the latest video formats. They can also benefit from 编码.Com的批量折扣. While they're free to bill their sub-users any way they want, 马尔金说, they receive a discount for sending more data to 编码.com.
捆绑编码.com into other service offerings is the company's fastest area of growth, 马尔金说, so enhancing the API to let clients do more was an easy choice.
"For us, it's a no-brainer," 马尔金说. It allows the company to gain many new customers with limited sales resource.
编码.com is targeting user-generated content video platforms, 在线视频平台, content management systems, online education companies, and social networking sites. Over the next six months, more companies will announce their partnering with 编码.马尔金说.
"We're delighted to have 编码.com's as part of our Application Exchange, the market place that makes it easy for publishers to get new video apps and services. With a simple API integration, 编码.com's 创作 App allows our publishers to enjoy continuously updated transcoding services with a breadth of supported formats and reliable service,谢伊·大卫说, vice president of business and community development at 创作.
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